There's something about logos that brings out all that's most spastic in ponytail aesthetics. Once a CEO has bought into a logo, it's blasphemy to state the obvious - same with IT projects or the Emperor's New Clothes.
The crazed emperor of the London Olympics is Sebastian Coe, one of the greatest athletes of all time. I once walked behind him at Athens airport. It was like walking behind a man with wings on his ankles...he just glided down the corridor with no effort. Here he is announcing the new logo..