The horror, the horror


There's something about logos that brings out all that's most spastic in ponytail aesthetics. Once a CEO has bought into a logo, it's blasphemy to state the obvious - same with IT projects or the Emperor's New Clothes.

The crazed emperor of the London Olympics is Sebastian Coe, one of the greatest athletes of all time. I once walked behind him at Athens airport. It was like walking behind a man with wings on his ankles...he just glided down the corridor with no effort. Here he is announcing the new logo..

See also Fake Steve.

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